Mobile advertising has grown rapidly in India and worldwide over the past 5 years with rise in smartphone penetration and internet connectivity. With millions of mobile users spending hours every day on surfing online, there are billions of impressions accessible to advertisers to display their message. Clearly, no online advertiser can overlook this medium.
With mass reach and lower Cost Per Clicks (CPCs) than Desktop Ads, Mobile Advertising can seem like a great option, but beware of the pitfalls. Expertise is required to target your audience effectively.